In 1961 Nat King Cole recorded the song Nature Boy whose lyrics conclude "The greatest thing you'll ever learn Is just to love and be loved in return." It’s easy to love when we’re loved in return, when it’s convenient, or when others are lovable. But a love that loves when it is not reciprocated, easy, or convenient calls for a strong dose of humility. Love is a multifaceted human experience that can manifest in various forms. The components of love include connection, sharing, and closeness and a conscious decision to maintain the relationship even when facing challenges. Love can involve suffering and enduring.
But by the mid 60s many came to believe that the word love was predominantly romantic or sexual in nature. The "Summer of Love" in 1967, is often associated with a generation embracing a counterculture movement focused on peace, love, and freedom, sometimes referred to as the "Love Generation". This era saw a rejection of traditional societal norms and a shift towards personal freedom, self-expression, and communal living, fueled by music, art, and a desire for social change. All you need is Love by John Lennon and Paul McCartney, was a prominent theme.
Jesus also called us to love and to model the same humility and love he displayed, unconditional love that is given without expectation of return. Love is not just a feeling, but also a practice, an action that involves actively showing care, compassion, and support for others. It often requires effort, commitment, and a willingness to work through challenges; often involving acts of kindness, forgiveness, and empathy. We are to love because it is necessary, not because it is easy or pleasurable.